Author Andrew Hedley brings his formidable experience, both as a respected consultant to top international law firms and as a former business development director at Pinsent Masons, to bear on the challenge of providing CRM that both satisfies clients and generates a real impact on your firm’s bottom line.
Bring a truly strategic approach to your client relationship management:
- Learn what the client really thinks and how they choose their legal service provider;
- Gather reliable feedback from your existing clients;
- Boost your clients’ perception of your delivery to increase the value of your services;
- Develop a tiered CRM system that delivers consistency to clients of all sizes;
- Overcome the unique challenges of progressing CRM in a law firm;
- Build flexibility and change management into your structure to cope with changing expectations;
- use CRM to increase the profitability of your clients.
Leading case studies from firms, clients and agencies give you a comprehensive review of the market place. Best practice guidance allows you to extract the experience and knowledge of those who have succeeded ‘in the field’:
- Eversheds;
- Bevan Brittan LLP;
- Denton Wilde Sapte LLP;
- Halliwells LLP;
- Flint Bishop LLP;
- Acritas;
- Carillion plc;
- Asb law LLP;
- Aaron & Partners LLP;
- Reed Smith.
