The lawyer's step-by-step guide to keeping clients happy

Date: 29 Mar 2011 - 29 Mar 2011

Location: tba, London

Whether your firm is showing strong growth or is struggling to win clients you need to focus on business development in order to take advantage of the recovering legal market.

'The findings from the latest Quarterly Legal Sector Survey, from business advisory firm Deloitte, provide further evidence of a recovery in the legal sector with fee income growing by 5% and chargeable hours per fee earner by 4.4%' www.deloitte.com, 23rd September 2010

This one day masterclass presents a complete strategy to increase your value to your current clients and, hence, their value to you. The masterclass will also give you a step by step understanding of how CRM can aid business development within your firm and strengthen it for the long term.

Applying the principles of the RAINBOW strategy will help you to increase your profits by:

  • Winning more work from current clients
  • Increasing the ability, capacity and willingness of your clients to act as a referrer, intermediary and ambassador for your firm
  • Extending your relationships within your clients and strengthen the relationships throughout your firm
  • Increasing the quality and quantity of work from your clients
Your Masterclass leader: Pippa Blakemore

Pippa Blakemore of The PEP Partnership LLP is an internationally renowned expert on business development and marketing for solicitors and barristers and has first-hand experience of the challenges that law firms face in developing their business.

Over the last 25 years, she has advised more than 60 UK and International law firms on how to build their legal practices and increase the value they give to their own clients.