Elevating the status of internal communications

Now that internal communications is taken more seriously as a business-orientated department, there is more pressure than ever to measure and demonstrate its success as a serious, business-like manner. The most difficult task for any non-revenue generating department is to link their activities to an organisations bottom line. And whilst internal communicators themselves realise the benefit of a successful internal communications strategy, it is often more difficult to convince senior management and employees of its value. In order to do so, internal communication practitioners must find innovative ways of influencing decisions and reshape the boundaries of communication.

This conference sets about showing delegates just how to do that. Key questions addressed at this conference include:

• How can you obtain senior management buy-in?

• Where should internal communications sit within the organisation to achieve maximum impact within the organisation?

• How can you get employees on board with issues such as climate change and social media?

Ark Group’s two day conference has been carefully designed to answer these questions and work these solutions into your own office environment. Via a number of case studies and interactive sessions, this event offers practical guidance and real-life experience to ensure you maximise the full business potential of your internal communications function.

Highlights of this event include:

• A Q&A session with a CEO about what they expect from their internal communications function

• Interactive panel; discussion; positioning internal communications in the right business area to derive maximum value

• BBC on tailoring your message to your delivery channels for maximum audience impact

This event will provide you with an insight into a successful internal communication experiences given by leading industry experts. This is an opportunity not to be missed, get the answers, expertise and networking opportunities by registering today.