Strategic marketing for the legal profession

Marketing and business development teams are undeniably facing tough times. The credit crunch and ensuing economic turmoil have led law firms to rein in their spending, and the marketing department is often one of the first places to suffer. Under these circumstances, it is critical that you are able to demonstrate the value marketing brings to the firm and maximise the benefit of a strong relationship with the partnership.

However, tackling these topical pressures must also be balanced with handling the perennial challenges of law firm marketing and business development. Managing Partner’s research showed that providing excellent client service remains at the top of the agenda but that the strategies for achieving this can vary significantly from firm to firm. Whatever your views, don’t miss the opportunity to hear from our client panel about what they really value in their relationships with their external counsel.

Packed with case studies, real-life experience, practical tips and networking opportunities, this conference provides an excellent forum to learn from your peers.