Digital marketing
In this section
Date: 16 Jun 2009 - 16 Jun 2009
Location: London
Marketers today are under pressure to perform. Faced with shrinking global markets they are being asked to do more and better marketing with less budget and resources. Marketers today need to deliver measurable and tangible returns from marketing spend. They need to identify the optimal marketing actions. They need to ensure that high value customers are retained, and that new customer acquisition activities are tightly targeted and deliver results.
Without digital marketing technologies the above goals are difficult if not impossible to achieve. Those deploying the ‘right’ digital marketing technologies will have the superior market insights needed to build strategic and sustainable competitive advantage for their employers. These companies will thrive relative to their competitors in the prevailing difficult market conditions.
The Ark Digital marketing masterclass will demystify the hype that surrounds digital marketing. It will help delegates to peel away the vendors’ marketing veneer and identify the digital marketing technologies that meet their own specific needs. Delegates will identify pragmatic tactics and strategies for Digital Marketing technology adoption, including low cost web-based solutions. These technologies will help delegates’ employers to deliver more relevant and more timely marketing communications, build better relationships with customers, and be more insightful and measurable in their planning and marketing execution processes.
Key topics covered include:
- Using your web site as a central marketing information hub
- Marrying web site data with enterprise data
- Turning customer data into digital marketing action
- Turning customers into advocates and partners