Social software: Maximising knowledge-sharing in your business

Why is the venue not finalised?



A one-day masterclass designed to help you:

• See social tools in action and appreciate the business purpose in context
• Secure buy-in from senior management to staff and encourage widespread use and support
• Create a culture of communication and collaboration
• Identify the appropriate social software tools for your business
• Determine best practice guidelines and policies for users
• Integrate social tools with your existing systems
• Understand the technological requirements and considerations

Now that social software has gained notoriety in the corporate world, Web 2.0 has achieved recognition as an innovative and effective way to encourage communication and knowledge sharing within business.

This masterclass, led by communications and change management specialist David Ferrabee, will explain the key elements of how social software can be successfully applied within business. With case studies from British American Tobacco, Pfizer and United Utilities you will gain insight as to how they have effectively used blogs; wikis; RSS feeds; podcasts; social bookmarking tools and mashups to expand their corporate knowledge management programme.

This masterclass is practical and interactive, guiding participants through the challenges of identifying and assessing which social software applications would suit your organisation. Gain an insight in to active, real-time social software tools and leave with the tools and techniques to apply and implement these applications in your own company.

Led by David Ferrabee, Management Consultant, Able and How
Featuring case studies from British American Tobacco, Pfizer and United Utilities

Who should attend?

• Internal communications managers
• Knowledge managers
• Intranet managers
• Web managers
• Web systems administrators, developers and designers