Web content publishing and approval

A well managed web site can serve as an ideal platform to begin your customer’s satisfaction for your products and services.

Considered an important resource, websites can strengthen the organisation’s reputation and brand, drive business and provide essential information to customers and clients.

While your business operates in a financially strained market place, it becomes even more essential that you manage the needs and expectations of your new and existing consumers in an efficient manner.

Web content professionals must ensure that effective publishing and approval guidelines are driving the consistency and accuracy of their web content.

Content providers must be trained effectively in creating content and

rigorous quality standards maintained for the web to be an effective

channel for the organisation.

Ark Group’s Web content publishing and approval

conference will guide you through best practice scenarios for monitoring

and improving your content and ultimately optimising your web presence.

Highlights include:

• 3M on strengthening your brand with digital communication
• Unilever on the purpose, process and pitfalls of web redesign
• University of Edinburgh on embedding change in lean times
• Visit Britain on how to deal with a moving world
• Aviva on understanding diverse corporate websites
• An interactive panel discussion on exploring strategies to create the ultimate customer experience

One day program designed to help you:

• Build a useful and reliable model for content governance
• Maximise the efficiency of your website
• Implement best practices for managing your web team
• Determine how to control and manage technical costs
• Create a clear workflow system and avoid delays in the approval process
• Engage visitors on your website through creation of innovative ideas
• Maintain consistency in business while dealing with the changing phases of consumer behaviour
• Develop best practice for multiple level multiple content websites

Includes contributions from:

• James Simpson, Digital Marketing Manager - Corporate Marketing and Communications , 3M
• Justin Reid, Head of Online and CRM, Britain Marketing, VisitBritain
• Gayle Evans, Head of Knowledge & Information Management , National Museum Wales
• Simon Lande, CEO, Magus
• Chaudhry Javed Iqbal, eStrategy Manager, British Council
• Duncan Haughey, Global Solutions, Unilever UKCR
• Dawn Ellis, Director, University Website Development Project, University of Edinburgh
• Stuart Bartram, Senior Manager, Corporate Internet and Design, Aviva