Webinar: Identifying and assessing future trends in law firm markets
10 June 2009
Tuesday 14th July
09.30am - 10.30am (BST)
Who should attend?About your webinar presenter
As part of our innovative Strategic Marketing for Law Firms series, we have been working with leading strategist, Andrew Hedley, to devise a masterclass to give you the techniques to show you how you can identify and assess future trends in law firms markets. During the course of this webinar you will hear Andrew discuss the potential internal and external drivers of future trends, how best to invest in research and how to develop an overall strategy that delivers clear benefits to your current and future client base and help you ride out the recession and lead the way.
This webinar will enable you to:
- Determine your objectives for business development and marketing to drive your firm’s profitability
- Predict future trends and understand client and buyer behaviour
- Take stock of where you should be focusing on brand development
- Develop innovative approaches to implementing service strategies
Assessing future trends in law firm markets: Identifying where the real value lies
- Developing objectives which respond to a changed world;
- Trends that will drive the market – developing an appropriate response;
- How to assess where your strategic priorities should be;
- Operational effectiveness and talent management – polar opposites?
- Take stock of where you should be focusing on brand development;
- Develop innovative approaches to implementing service strategies;
- Implementation and control in a fast moving world;
Who should attend?
Partners and professionals in:- Strategy
- Business Development
- Client Development and Initiatives
- Client Relationship Management
- Marketing
About your webinar presenter
Andrew Hedley helps law firm leaders to create actionable strategies, develop their brands, enhance client relationships and manage change. His aim is to ensure that vision, strategy, operations and communications are closely aligned.He is a member of the Advisory Board of Managing Partner magazine and Legal Marketing magazine as well as sitting on the judging panel of the MPF European Practice Management Awards, the UK’s highest-profile and most widely recognised awards for achievement in professional services management and business development. He is the Course Director for the Cambridge Marketing College CIM Professional Diploma in Professional Services, the world’s only accredited qualification focussed on the need of those in the professional services sector. Andrew is also the author of Developing Strategic Client Relationships published by Ark Group.
Originally an architect by profession, he has an MA addressing marketing within the professions following which, in 1992, he completed an MBA focusing on strategy in professional firms. He has approaching 20 years experience of managing and advising professional service firms including over 12 years in the legal sector. Prior to establishing Hedley Consulting, Andrew spent nine years as the Business Development Director of two major international law firms following a four year period as MD of an architectural practice.
Andrew is an accomplished speaker and writer. More details of his work can be found at www.hedleyconsulting.com.
