How to Become a Firm of Choice

Taking your law firm to the next level and becoming ‘top-of-mind’ for clients and referral sources


  • 25 May, 2017
  • 13:00 - 14:00

Additional taxes may be applicable


Full Description

The consensus from a number of recent reports is that the majority of law firms will again see flat revenue growth in 2017.  With external spending down, new legal service providers entering the market, and clients demanding more effective and efficient services, the only thing we can predict with any certainty is that competition will only get tougher. 

So, how do law firms break out of the pack and put themselves in a position to enjoy sustained success? Let’s begin by asking, how does your firm measure success? And how are current market conditions impacting revenue and profitability? How are your firm’s services viewed in comparison to the competition? Is your firm focused on managing engagements with efficiency and profitability in mind? How well do the firm’s partners lead? 

This web-based discussion will provide attendees with the answer: firms have to make an explicit decision to become “the firm of choice” in their chosen markets. And, in doing so, they must move their operations to the next level. This means:

•    Analyzing and improving every aspect of the firm’s operations; 

•    Ensuring all of the firm’s internal operations and processes are aligned with what the firm needs to do to be successful in its markets; 

•    Maintaining an absolute commitment to being the best and a refusal to accept the status quo; and, crucially, 

•    Being one-step better than the competition

Using a fictional law firm as an example, this webinar will examine (in detail) five main drivers of professional service firm performance:

•    Markets 

•    Clients 

•    People

•    Financial and

•    Underpinning beliefs 

Through models, matrices, and examples based on extensive experience advising leaders of professional service firms around the world, this web-based discussion will illustrate how this can be achieved in today’s competitive market by answering important questions that law firms need to ask—and addressing the challenges they need to overcome in each area in order to improve each aspect.

This webinar is designed for Managing Partners, CEO’s, Executive and Management Committee members, Practice Group Leaders, Strategic Planning Partners and anyone else within the firm that believes firm strategy and execution is ultimately in their domain.

Top industry speakers

August Aquila

August Aquila is the founder and CEO of AQUILA Global Advisors, LLC and is a key thought leader for professional service firms (PSFs). He has worked with various types of PSFs in the US, Canada, India and England. August brings a wealth of hands-on experience to his clients and presentations. He was a partner in a Top50 US CPA firm and a senior executive with American Express Tax & Business Services, Inc., For twenty-seven years he has advised PSFs in the areas of succession planning, mergers and acquisitions, compensation plan designs and partnership issues.