Webinar: Horizon Scanning: Modernizing Legal Service Delivery

An examination of the ways in which the delivery of legal services will change in the foreseeable future


  • 12 May, 2020
  • 14:00 - 14:00
  • ARK Group US c/o Wilmington FRA, 3420 Toringdon Way, Suite 240, Charlotte, NC, 28277, United States ()

Additional taxes may be applicable


What will you learn from the webinar?

  • The silver bullet fallacy of technology
  • How relationship management will be redefined with data
  • The impact of COVID-19 on future legal operations and the legal marketplace
  • Seeing the future first by analyzing strategic trends
  • Future growth is in focusing on industry expertise

Full Description

If we could know in 2020 what we will know in 2025 (only five foreseeable years into the future), how would we change our attitudes, actions, and the way in which we practice law, the services we offer, the clients we target, and the ways in which we choose to deliver our services?

Indeed – if we could have known a year ago the events of the first three months in 2020, what might we have done to prepare?

This webinar is now available on-demand.

Hear from Patrick J. McKenna, Merry Neitlich, Lucy Bassli, and Richard Brzakala as they discuss the ways in which the delivery of legal services will change in the foreseeable future.

Top industry speakers

Patrick J. McKenna

Internationally recognized author, lecturer, strategist and seasoned advisor to the leaders of premier law firms, Patrick has the honor of working with at least one of the largest firms in over a dozen different countries.  He is the author of eight books most notably his international business best seller, First Among Equals, currently in its seventh printing and translated into nine languages.  His most recent work, The Changing of the Guard, Second Edition (Ark Group, 2017), provides in-depth guidance on the leadership selection process in professional firms.  Patrick’s three decades of experience led to his being the subject of a Harvard Law School Case Study entitled: Innovations In Legal Consulting (2011).  One example of that innovation was his launching the first instructional program designed to specifically address the issues that new firm leaders of larger firms face in their First 100 Days – which has thus far graduated over 80 new leaders many from AmLaw 100 and 200-sized law firms.  Patrick serves as Contributing Editor to Of Counsel, The Legal Practice and Management Report based in New York City; is the recipient of an “Honorary Fellowship” from Leaders Excellence of Harvard Square; was voted by the readers of Legal Business World as one of only seven international Thought Leaders (2017); and is founding member of the Legal Institute For Forward Thinking a legal think-tank comprised of leading academics and consultants from three countries.

Merry Neitlich

Merry Neitlich is the founder and managing partner of EM Consulting, a leader in law firm marketing and business development solutions. With over 25 years of experience, Merry provides clients with tools to grow relationships and successfully identify, court and convert targets into clients. She consults with law firms wishing to overcome resistance and implement successful legal operations programs. Merry has extensive experience coaching attorneys in business development in order to grow their practices. She has interviewed hundreds of in-house counsels across the country for law firm clients in order to enhance relationships and client satisfaction. Merry offers training programs in business development, legal operations, client retention and satisfaction programs. In 2017, Merry was inducted into the LMA Hall of Fame and was inducted into the College of Law Practice Management in 2012.


Lucy Endel Bassli

Lucy Endel Bassli is assistant general counsel, legal operations and contracting corporate external and legal affairs at the Microsoft Corporation. Lucy joined the legal department of Microsoft in 2004, providing legal support to the central procurement organization globally and across all lines of business at Microsoft. She focused extensively on complex and global outsourcing contracts and gained firsthand experience in outsourcing by engaging an outsourced legal services provider (LPO) to assist her with high-volume contract transactions. She has launched a new ‘managed services’ engagement with law firms and most recently moved into the office of the president to expand legal shared services and implement operational improvements. She oversees Microsoft’s legal operations and a centralized contracting office, specializing in process efficiencies and automation.

Richard Brzakala

Richard Brzakala is a recognized legal marketplace thought leader and expert in legal operations, sourcing, and cost efficiency strategies. He has been a trusted advisor for many senior executives and GCs, having worked and consulted for numerous FIs, law firms, and government agencies. Richard is a frequent speaker and panelist and has published numerous articles on such topics as legal sourcing, winning RFPs, convergence practices and creating corporate cost-saving strategies and lately on the importance of cyber and information security in the legal marketplace. He is a contributing author for Thomson Reuters Legal Executive Institute, chairs a number of legal sourcing and discussion groups, and also participates in an executive advisory capacity for a large global legal services company. In 2017, a leading US legal publication recognized and awarded Richard with its trailblazer of the year award for his work in implementing a standardized process for evaluating law firm compliance with cybersecurity standards in the legal community. Most recently, Richard has written a book entitled Show me the math: The importance of cost estimates in the legal marketplace, soon to be published by ARK Group. Richard is currently working as the global director of external legal services at a leading Canadian FI where he is responsible for the compliance, finance and risk management practices as its relates to the management of external counsel.

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