Adding Value: The Business Case for CSR

Align your CSR activities with overall business strategy to deliver real value.

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Details

  • Publication date: April, 2013
  • Pages: 110
  • ISBN: 9781783580309

Description

Effective CSR is climbing the corporate agenda around the world. Not only does it help companies to address issues such as compliance, risk, and opportunity, it is also an invaluable tool for building trust, and managing resources.

Yet how do you align your CSR activities with overall business strategy to deliver real value, and not just to meet compliance standards?   

Ark Group’s new report, Adding Value: The Business Case for CSR is designed specifically to help you tackle this challenge.

Step-by-step you’ll learn how to develop a value-added CSR strategy, embed it effectively within your organisation, and gain maximum buy-in from staff and stakeholders to ensure its success. Topics covered will enable you to:

  • Understand the business rationale for CSR, and key stakeholder concerns;
  • Identify where CSR fits within your company’s risk and reputation management;
  • Integrate CSR into your business processes through effective leadership and management;
  • Monitor and assess your CSR performance and reporting;
  • Develop an effective communication programme for engaging with key stakeholders; and,
  • Foster a motivated workforce of active brand ambassadors for your company. 

Insightful real-life case studies of best practice in CSR are featured from leading international organisations Alliance Boots, Rentokil Initial, Lloyds Banking Group, ASDA, British Gas, and Wolseley. These include:

  • Using CSR data to improve business performance;
  • How ‘People Development’ underpins business strategy;
  • Helping all stakeholders consider environmental issues;
  • Protecting customers through product stewardship;
  • Developing a responsible supply chain approach; and,
  • Aligning community activity to business needs.

Contents

Part one: The business rationale for CSR (and stakeholders’ concerns)

Chapter 1: The business rationale

Chapter 2: Just who are stakeholders?

Chapter 3: Governance of CSR

Chapter 4: CSR in the workplace

Chapter 5: CSR and the environment

Chapter 6: CSR in the marketplace – customers and supply chain

Chapter 7: CSR and the community

Part two: Integrating CSR into the business process

Chapter 1: Effective governance

Chapter 2: In the workplace

Chapter 3: The environment

Chapter 4: The marketplace

Chapter 5: Integrating CSR in the company’s community approach

Part three: Communicating CSR to add value

Chapter 1: Communicating CSR

Chapter 2: Future developments in CSR

Check our Executive Summary and full table of contents here

Authors

Tony Hoskins
Tony Hoskins is Chief Executive of The Virtuous Circle (TVC), a management consultancy specialising in reputation and risk. He has extensive experience in corporate social responsibility (CSR), corporate reporting of non-financial information (including environmental reporting), risk management, and stakeholder communications. He set up TVC in 2000. He works with major multinational companies and has an in-depth understanding of the issues they face in integrating these issues into business policies and planning. He has also completed CSR research projects on behalf of The Work Foundation, the RSA, the DTI, and the Chartered Institute for Personnel and Development, as well as company reporting research projects on behalf of the Institute of Chartered Secretaries and Administrators (ICSA) and the Accounting Standards Board (ASB). Prior to establishing The Virtuous Circle, Tony held Board-level general management and sales and marketing positions in UK and US companies. In addition to consultancy work, he speaks at conferences on CSR and the impact of narrative reporting, and for BBC TV and Radio on reputation management. He is a member of GLG Councils – an international panel of experts. He has delivered training on CSR, company secretarial practices, and corporate governance for ICSA, on business communications for Reading University Business School, and on environmental management for Imperial College. He is an assessor for the RSA Environment Awards. He is the author of many articles on the subject of work, employment, corporate governance, CSR, and reputation management and has written eight books. He has an MBA from London Business School, and graduated in economics and statistics from Bristol University. He is a Fellow of the RSA, and Chair of its South Central Region. Tony can be contacted by email at TVC.

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