Ahead of the Game: Competitive Intelligence Strategies for Sustained Advantage

Develop a robust, ethical, and successful CI strategy that delivers bottom-line results. 

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Details

  • Publication date: October, 2012
  • Pages: 107
  • ISBN: 9781908640611

Description

Can your organisation afford to lose its competitive edge?

When you find someone more successful than you, especially when you're both engaged in the same business, then you know they're doing something that you aren't… and that ‘something’ is strategic competitive intelligence.

No business is immune to competition: but knowing how to use that competition to your advantage to get ahead of the game – that’s what makes a business successful.

Ahead of the Game: Competitive Intelligence Strategies for Sustained Advantage gives you all the tools you’ll need to develop a robust, ethical, and successful CI strategy that delivers bottom-line results for your organisation.

By examining the CI process from start to finish, including how to gather valuable information and turn that into actionable intelligence, the report will enable you to:

  • Understand the benefits and value that CI will bring to your business;
  • Build the business case for CI and encourage organisation-wide buy-in;
  • Incorporate CI into your business structure – and see the financial rewards;
  • Use best practice tools and methods to carry out CI;
  • Understand the implications of technology and social media on CI, and your reputation; and, most importantly;
  • Ensure that all your CI activities are both legal and ethical.

Leading practitioners in the CI field give invaluable advice and first-hand accounts through a series of case studies:

  • Gregg’s – facing the challenges of a changing high street;
  • GVA – using CI to support a service-led culture that reinforces brand;
  • Acritas – the benefits of bespoke and syndicated market research to CI activityWate Group – how a centralised CI function is helping to describe the competitive landscape;
  • Atos – facing the challenges of ‘Big Data.'

Contents

Chapter 1: Introduction to competitive intelligence

Chapter 2: The competitive landscape

Chapter 3: Competitive intelligence – a practical guide from planning to review

Chapter 4: Building the business case for competitive intelligence

Chapter 5: Integrating the competitive intelligence function

Chapter 6: The role of technology

Chapter 7: Social media

Chapter 8: Ethical and legal issues

Case study 1: Greggs – Competitive intelligence in bakery retail

Case study 2: GVA – Using competitive intelligence to create a service-led culture that reinforces the brand

Case study 3: Acritas – Insight to sharpen your competitive edge

Case study 4: Wates Group – Managing competitive intelligence in the construction industry

Case study 5: Atos – The challenges of dealing with Big Data

Check our Executive Summary and full table of contents here

Authors

Soo Darcy
Soo Darcy is a researcher, writer, and editor who has specialised for the past six years in the legal and other professional services sectors. She is managing director of Papyrus Research, a consultancy she established in 2010 and now runs with her husband. Soo is the author of two other Ark publications, Competitive Intelligence for Law Firms (2008) and Ahead of the Game: Competitive Intelligence Strategies for Sustained Advantage (2012). She holds a Masters in Modern and Contemporary Studies and a Graduate Diploma in Law.

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