Business Intelligence for Law Firms

Understand key BI concepts and their application in law firms.

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  • Publication date: October, 2012
  • Pages: 95
  • ISBN: 9781908640550
  • This book will develop SRA competency:


Business intelligence (BI) was long ago adopted into mainstream business practices, but it has only recently begun to be incorporated into the law firm environment.

Taking its cues from business process improvement strategies law firms have started to look at the data they collect in order to improve client relationships, maximise costs, and essentially harness the data flowing through the firm for a variety of purposes.

Managing Partner's report Business Intelligence for Law Firms takes a practical view of BI and breaks down the data sets available to many of the non-legal parts of law firms and explains how understanding the underlying data in these areas of law firm management can improve competitive advantage through BI.

Business Intelligence for Law Firms provides a thorough understanding of key BI concepts and their application in a law firm.

Using practical examples from legal or other industries this report covers topics including:

  • Underscoring a competitive advantage through the use of BI;
  • The use of BI practices across multiple verticals and how the use of BI in a law firm differs;
  • Business intelligence inputs within a law firm;
  • The fundamental steps to creating and nurturing a successful BI program in a law firm;
  • Challenges or ‘speed bumps’ to be aware of with regards to implementing BI into your firm;
  • What each management area of law firms has to offer in terms of BI;
  • Using BI to change the way a firm thinks about revenue and profitability;
  • Capturing information to transform a firm’s efficiency and increase its bottom line;
  • Marketing intelligence and using BI as a key marketing differentiator;
  • BI’s impact on legal project management and e-discovery; and
  • Secure intelligence – protecting what one knows.

This report also features first hand experience and case studies from law firms and service providers including the likes of Akin Gump Strauss Hauer & Feld, Carlson & Wolf, Seyfarth Shaw, Acritas, Best Best & Krieger, IntApp, Sirkin Advisors amongst others, on how they have achieved BI success in their organisations, they provide insights into:

  • The inclusion of individual lawyers and understanding their part in the BI process;
  • Legal project management – the use of process mapping;
  • Market research as a business intelligence input;
  • Competitive intelligence and brand development;
  • Globalisation and revenue growth; and
  • The future of big data in law firms.

Packed with supporting charts, tables, graphs and a full glossary of key terms, Business Intelligence for Law Firms provides the tools needed to understand, implement and benefit from BI within the law firm context.


Chapter 1:  Setting the stage for intelligence

Chapter 2:  The law firm difference

Chapter 3:  Business intelligence inputs

Chapter 4:  The road-map to successful business intelligence

Chapter 5:  The numbers game

Chapter 6:  Knowledge management is business in intelligence

Chapter 7:  Business intelligence for marketing and marketing business intelligence]

Chapter 8:  E-discovery and legal project management.

Chapter 9:  Secure intelligence – protecting what one knows

Chapter 10: Putting what one knows together

Chapter 11: Even lawyers gotta have … personality

Chapter 12: Legal project management – Seyfarth Shaw LLP’s use of process mapping

Chapter 13: Market research as business intelligence input.

Chapter 14: The future of big data in law firms

Check our Executive Summary and full table of contents here


Zena Applebaum
Zena Applebaum is the manager of intelligence and intranet at Bennett Jones LLP, a leading national and international law firm based in Canada. Zena’s primary responsibilities include conducting analyses of market and competitor performance to inform the firm’s growth, practice development, business development, client relationship management, counter-intelligence and marketing. Tying it all together, she enables the collaboration and sharing of information and intelligence throughout the firm via its award-winning intranet. She brings a unique perspective to intelligence and the dynamics of market and industry issues as a result of broad business development, marketing, and corporate research experience across a variety of sectors including technology, hospitality, government, healthcare and professional services. A frequent writer and speaker, Zena imparts information on competitive, market and business intelligence topics in Canada and abroad, with a particular emphasis on the legal sector. She is a regular guest contributor to the 3 Geeks and a Law Blog. Her articles and chapters have been published in PM Forum Marketing Magazine, the Strategic and Competitive Intelligence Foundation’s Starting a Competitive Intelligence Function (2008), and by The Ark Group. Zena is a Toronto steering committee member of the Strategic and Competitive Intelligence Professionals organization, an advisory board member of the Special Libraries Association competitive intelligence division, and a member at large of the Professional Marketing Forum. Zena has a joint academic and applied Masters degree in communication and culture from York and Ryerson Universities. Zena Applebaum lives in Toronto, Canada and can be reached via email, on LinkedIn or on Twitter.

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