Business Intelligence for Law Firms

Understand key BI concepts and their application in law firms.

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  • Publication date: October, 2012
  • Pages: 95
  • ISBN: 9781908640550
  • This book will develop SRA competency:


Business intelligence (BI) was long ago adopted into mainstream business practices, but it has only recently begun to be incorporated into the law firm environment.

Taking its cues from business process improvement strategies law firms have started to look at the data they collect in order to improve client relationships, maximise costs, and essentially harness the data flowing through the firm for a variety of purposes.

Managing Partner's report Business Intelligence for Law Firms takes a practical view of BI and breaks down the data sets available to many of the non-legal parts of law firms and explains how understanding the underlying data in these areas of law firm management can improve competitive advantage through BI.

Business Intelligence for Law Firms provides a thorough understanding of key BI concepts and their application in a law firm.

Using practical examples from legal or other industries this report covers topics including:

  • Underscoring a competitive advantage through the use of BI;
  • The use of BI practices across multiple verticals and how the use of BI in a law firm differs;
  • Business intelligence inputs within a law firm;
  • The fundamental steps to creating and nurturing a successful BI program in a law firm;
  • Challenges or ‘speed bumps’ to be aware of with regards to implementing BI into your firm;
  • What each management area of law firms has to offer in terms of BI;
  • Using BI to change the way a firm thinks about revenue and profitability;
  • Capturing information to transform a firm’s efficiency and increase its bottom line;
  • Marketing intelligence and using BI as a key marketing differentiator;
  • BI’s impact on legal project management and e-discovery; and
  • Secure intelligence – protecting what one knows.

This report also features first hand experience and case studies from law firms and service providers including the likes of Akin Gump Strauss Hauer & Feld, Carlson & Wolf, Seyfarth Shaw, Acritas, Best Best & Krieger, IntApp, Sirkin Advisors amongst others, on how they have achieved BI success in their organisations, they provide insights into:

  • The inclusion of individual lawyers and understanding their part in the BI process;
  • Legal project management – the use of process mapping;
  • Market research as a business intelligence input;
  • Competitive intelligence and brand development;
  • Globalisation and revenue growth; and
  • The future of big data in law firms.

Packed with supporting charts, tables, graphs and a full glossary of key terms, Business Intelligence for Law Firms provides the tools needed to understand, implement and benefit from BI within the law firm context.


Chapter 1:  Setting the stage for intelligence

Chapter 2:  The law firm difference

Chapter 3:  Business intelligence inputs

Chapter 4:  The road-map to successful business intelligence

Chapter 5:  The numbers game

Chapter 6:  Knowledge management is business in intelligence

Chapter 7:  Business intelligence for marketing and marketing business intelligence]

Chapter 8:  E-discovery and legal project management.

Chapter 9:  Secure intelligence – protecting what one knows

Chapter 10: Putting what one knows together

Chapter 11: Even lawyers gotta have … personality

Chapter 12: Legal project management – Seyfarth Shaw LLP’s use of process mapping

Chapter 13: Market research as business intelligence input.

Chapter 14: The future of big data in law firms

Check our Executive Summary and full table of contents here


Zena Applebaum
Zena Applebaum is director, customer insights & success at Thomson Reuters in Canada. In her role, Zena is responsible for client feedback and intelligence, market insights, and sales enablement. Prior to joining Thomson Reuters, Zena was the director of competitive intelligence at Bennett Jones LLP, having pioneered the discipline of law firm CI, and authoring Business Intelligence for Law Firms, published in November 2012. Zena shares her passion for the industry as a speaker, writer and contributor to blogs, including “3 Geeks and a Law Blog”, with topics ranging from competitive intelligence, legal industry change management, qualitative data analysis and personal branding. A data junkie who revels in the possibilities of data to connect people, places and things, Zena can often be found connecting the dots between seemingly unrelated data. In 2015 Zena was inducted as a Fellow of the Council of CI Fellows, and she has been a sessional instructor the University of Toronto iSchool, Rutgers University and a guest lecturer at law schools across North America. She currently serves on the SLA Board of Directors.

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