Crisis Command: Strategies for Managing Corporate Crises

Effectively prepare for and manage organisational crises

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  • Publication date: June, 2009
  • Pages: 99
  • ISBN: 9781906355647


'A quarter of crisis-hit organisations do not survive,' Journal of Contingencies and Crisis Management, 2004.

Is your organisation equipped with the necessary tools to respond quickly and effectively to any type of crises? A lack of a clear defined strategy can have far-reaching repercussions on revenue, incoming work and reputation.

Ark Group's Crisis Command: Strategies for Managing Corporate Crises  report is a practical, how-to guide, packed with key strategies and realistic advice to help you prepare for and manage organisational crises.

It provides valuable guidance on how to take command, how to communicate, how to work as a team facing unprecedented pressure and scrutiny, particularly from stakeholders, and how to emerge stronger.

key case studies and contributions from researchers and expert practitioners around the world will also provide you with proven solutions and mechanisms used to respond to crises, overcome disaster and protect your firm. Areas covered:

  • Examining the risks facing your firm in the current business climate; 
  • Evaluating the likelihood and severity of disruption; 
  • Establishing an appropriate crisis management plan; 
  • Refining and strengthening the main components of your plan; 
  • Regulatory imperatives; 
  • Internal factors to consider in effective crisis management planning; 
  • External factors to consider in effective crisis management planning; 
  • Overcoming the barriers to effective crisis management; 
  • Embedding a crisis communication plan into the culture of your firm; 
  • Testing and monitoring the plan to ensure ongoing resilience; 
  • Ensuring your plan is in line with business strategy; 
  • Communication strategies in the event of disruption; and 
  • Managing reputational risk; reducing damage and handling the press.

Featured case studies:

Singapore Airlines (2000); Mercury Energy, Auckland (2007); Arnott's biscuits, Australia (1997); Sizzler restaurants food poisoning scare, Brisbane (2006); Domino's Pizza, North Carolina (2009); and Woolworths supermarket (2006).Ensure that your organisation is equipped with the necessary tools to respond quickly and effectively to any crises.


Chapter 1: Introduction

Chapter 2: Handling the media

Chapter 3: Putting crisis management on the corporate agenda

Chapter 4: Building a crisis radar

Chapter 5: Leadership in developing a crisis response plan and implementation team

Chapter 6: Crisis communication

Chapter 7: Working with other professionals and agencies

Chapter 8: How to protect corporate reputation in a crisis

Chapter 9: Human factors in a crisis

Chapter 10: Learning lessons from a crisis

Check our Executive Summary and full table of contents here


Hamish McLean
Hamish McLean Grad Dip Arts (Dist), MA (Hons), - Lecturer in crisis communication, Bond University, Australia. Former editor and senior reporter. Founder, Maddison PR.
Mary Power
Mary Power PhD (Griffith), LLM (Bond), MEd (Illinois), BA, Dip Ed, BEd (Melb), - researcher, consultant and lecturer, Bond University, Australia.

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