The General Data Protection Regulations (GDPR) goes live on 25 May 2018, replacing the current Data Protection Act.
It applies to “controllers” and “processors” of data. The controller is the law firm that has the data – i.e. your law firm holds data on clients and prospects, so you are the data controller. You control what happens to the data you hold. If you use a marketing agency to send your newsletter email for you, the agency is the “processor”. Processors are now legally responsible for the data they manage for their controller (you), as are you.
If you operate in the EU, or your contacts are in the EU, it applies to you.
This book provides a plan of action to get consent from your contacts if you want to get it, and how to easily unsubscribe contacts when they request it – even if you have multiple mailing lists all over your firm.
Your firm can (and should) embrace the GDPR, and see it for the opportunities it presents to you, rather than the barriers you think it is putting in your way. As Elizabeth Denham, the UK’s Information Commissioner at the ICO, says, “Change is coming. It is inevitable. Progress, however, is optional.”
This book covers topics including:
· How to manage unsubscribe requests
· What to do with “right to be forgotten” / delete requests
· Secrets to using GDPR consent to spot opportunities
· Learn what to do when you meet new contacts
· How to manage your database going forward
Contents and summary