Implementing an Effective Change Management Strategy

Best-practices and tools for delivering successful change initiatives

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  • Publication date: June, 2011
  • Pages: 121
  • ISBN: 9781907787850


70% of all major change initiatives fail. (McKinsey & Company, 2008) 

Change is crucial for growth and innovation in every business. However, without a clear strategy in place that fosters support from your entire organisation you face immense risk including the loss of reputation, growth and investment.

Ark Group’s report, Implementing an Effective Change Management Strategy presents the latest thinking on how leading organisations around the world are successfully managing change. 

It examines the tools currently being used, highlights the key challenges faced and provides a framework for implementing successful change initiatives within your own organisation. Specifically, this report will enable you to: 

  • Use proven tools and methods for implementing and managing change successfully; 
  • Identify and overcome the organisational and cultural barriers to change; 
  • Successfully balance people, process and technology through change; 
  • Develop an effective strategy for communicating change; 
  • Identify the necessary leadership skills and roles of management during change; and 
  • Develop a resilient, change-ready organisation.

Leading change experts also provide vital guidance and insight into current and future best-practices offering tools to assist you in delivering successful change initiatives. 

Featured case studies include: Microsoft, Bayer, BC Hydro, The Change Factory, Scottish Water, Seyfarth Shaw LLP and World Vision Australia. 


Chapter 1: Change – What it is and what it isn’t

Chapter 2: A framework for effective change management

Chapter 3: Taking the temperature of your organisation

Chapter 4: Change and communication

Chapter 5: Change is all about the people

Chapter 6: Leadership during change

Chapter 7: Generational issues and change

Chapter 8: Creating a resilient organisation

Chapter 9: Evaluating change

Chapter 10: Conclusion

Case study 1: Bayer Australia and New Zealand’s B-Green sustainability programme – Lots of small changes = big change

Case study 2: BC Hydro’s enterprise change management framework – From the ground up

Case study 3: Change Factory – Playing the game brings serious results

Case study 5: Scottish Water – Engaging and transforming

Case study 6: Seyfarth Shaw – Pioneering a Lean approach to legal services

Case study 7: World Vision Australia – A lesson from a learning organisation

Check our Executive Summary and full table of contents here


Neryl East
Neryl East, MA, PhD, is a writer, academic, speaker and communication specialist with extensive experience in both internal and external communication in Australian government, private sector and not-for-profit organisations. Neryl’s specialties include issues management, change management; and integrating new and traditional media. She lectures in public relations and journalism, is in demand as a keynote presenter and trains organisations in many facets of communication including media skills and writing in plain language. In 2010 Neryl was selected as an ambassador for the Year of Women in Local Government, a programme supported by the Australian government. She is a member of the Public Relations Institute of Australia and the National Speakers Association of Australia. Neryl is the author of Named and Shamed: Rod Oxley’s inside story of the Wollongong corruption scandal and the Ark Group’s Strategic Internal Communications for Complex Organisations report, now in its second edition. Neryl can be contacted via her website.