Innovation in Law Firms

Improving legal services and building competitive advantage through innovation.

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Changing client requirements, industry commentators and lawyers themselves are all demanding a radical shake up of the way legal services are delivered.   Change is imperative if you’d like to remain ahead in the game!

Managing Partner’s report, Innovation in Law Firms features no less than 10 real-life case studies that reveal how forward-thinking firms are currently innovating to improve their services and build competitive advantage:

  • Addleshaw Goddard – The pricing differential;
  • Advent Lawyers – Innovation in new markets;
  • Baker & McKenzie – Innovation in people management;
  • Berwin Leighton Paisner – Enabling innovation;
  • CMS Cameron McKenna LLP – Transforming the ‘back office’;
  • Marque Lawyers – Starting from scratch;
  • Riverview Law – Shaking up the legal market;
  • Simmons & Simmons – Delivering legal expertise the innovative way;
  • Expert analysis: Totum – Enabling innovation – the rise of the business services professional.

From internal restructuring to new client service packages and international expansion, Innovation in Law Firms examines how the traditional legal business is using innovative strategies to win new clients, markets and talent. 

It also provides an in-depth look at the obstacles that are currently preventing innovation in law firms and examines how these might be overcome. 

  • Do clients really want innovation, or do they just want cheaper legal services?
  • Can a business as risk-adverse as a law firm ever really be innovative?
  • How can law firms handle the inevitable uncertainties that innovation creates, especially where partners may resist change?
  • What does being innovative actually mean in terms of firm service offerings?
  • How can lawyers and partners themselves play a part in supporting their firm’s innovation? And why would they want to?
  • In the long term, how far will the innovation we are seeing today change the legal profession for good?

These are just some of the pertinent questions this critical new report prompts firms to ask when building strategies that challenge the status quo.       

With case studies from across the globe, Innovation in Law Firms presents the new paradigm of 21st century law and what it really means to be innovative. 


Chapter 1: To innovate or not to innovate

Chapter 2: The case for innovation

Chapter 3: Innovation in funding

Chapter 4: Innovation in the face of competitive pressures

Chapter 5: Innovation and people

Chapter 6: The innovative leader

Case study 1: Addleshaw Goddard LLP – The pricing differential

Case study 2: Advent Lawyers – Innovation in new markets

Case study 3: Baker & McKenzie – Innovation in people management

Case study 4: Berwin Leighton Paisner LLP – Enabling innovation

Case study 5: CMS Cameron McKenna LLP – Transforming the ‘back office’

Case study 6: Eversheds LLP – Making a name for itself in innovation

Case study 7: Marque Lawyers – Starting from scratch

Case study 8: Riverview Law – Shaking up the legal market

Case study 9: Simmons & Simmons LLP – Delivering legal expertise the innovative way

Expert analysis: Totum – Enabling innovation – the rise of the business services professional.

Check our Executive Summary and full table of contents here


Caroline Poynton
Caroline Poynton is a business journalist, with particular expertise in the legal sector. Before going into freelance journalism in July 2007, she was for six years editor of Managing Partner magazine, an Ark Group publication dedicated to senior management in the legal profession. Since working as a freelance journalist, she has written numerous features, as well as in-depth reports, not only on the legal profession, but also on corporate communications and business management generally. She has also worked as a freelance editor on publications including Ark Group’s FD Legal and the KermaPartners Quarterly, a publication published by management consultancy KermaPartners. She has published several reports with Ark Group, including Business Continuity and Disaster Recovery for Law Firms (2008), Managing the Evolution of Libraries and Information Services (2008), Attracting and Retaining Talent in the Post-Recession Legal Profession (2010), Strategic Development for Practice Group Leaders (2010) and Change Management for Law Firms (2011). She also co-authored, with Nick Brook, Business Continuity Planning and Management for Law Firms (2012).

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