Legal Issues of Corporate Communication in an Online World

This must-have handbook provides expert guidance, practical advice, and case law examples that will help you to protect your organisation from legal action resulting from the improper use of online communication

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Legal Issues of Corporate Communication in an Online World is the highly anticipated second volume of Steven Kuncewicz's Legal Issues of Web2.0 and Social Media report.  

This critical handbook has been extensively revised and updated to include up-to-the-minute case law and guidance on the internal issues of employee e-mail, web and social media use as well as advertising and marketing online. 

Anyone who buys this book will gain a comprehensive understanding of how to protect his/her organisation from legal action resulting from the improper use of online communication. Adding Legal Issues of Corporate Communication in an Online World to your armoury of must-have reference books will enable you to: 

  • Understand the host of legal issues relating to use of online media within your organisation, including: 
  • Brands, reputation, defamation and libel; 
  • Copyright, authorship, ownership and duration; 
  • Privacy, data protection and confidentiality; 
  • Criminal content - harassment, obsenity, incitement of racial hatred; 
  • Improper use of public electronic communications networks; 
  • Content likely to give rise to contempt of court proceedings;
  • Unfair commercial practices and malicious communications;
  • Interpret long-standing laws in the context of online content/publications; 
  • Advise management and staff on the legal issues of social media, e-mail and internet use in a business context; 
  • Understand recent legal developments in areas such as advertising law, that companies may not realise touch them; 
  • Draft a customised social media usage policy for your organisation; and much more...

Along with real life, practical examples of both previous and current court cases, the report provides vital insight into mishaps that have occurred and how organisations can successfully manage them to avoid legal action and protect their reputation.

This 303 page handbook also features useful appendices including: An example IT and e-mail monitoring policy and an example communications and social media policy.

In an era when news and gossip spread at the speed of light and your organisation's reputation can be destroyed at the click of a mouse, you simply cannot afford to leave such matters to chance.


Chapter 1: The corporate communications landscape – A brave new world

Chapter 2: Social media – Is it that important?

Chapter 3: Opportunities and risks

Chapter 4: E-mail – Instant liability?

Chapter 5: Employee monitoring – The control panel

Chapter 6: Employees and social media

Chapter 7: The Advertising Standards Authority and the CAP Code

Chapter 8: Other issues in advertising law

Chapter 9: Brands and domains

Chapter 10: Unregistered trade marks and ‘passing-off’

Chapter 11: Registered trade marks

Chapter 12: Trade mark enforcement and infringement

Chapter 13: Defamation

Chapter 14: What makes internet libel so difficult to deal with? Practical points

Chapter 15: Introduction to copyright

Chapter 16: Authorship, ownership and duration

Chapter 17: Copyright infringement

Chapter 18: Conclusions – Where next?

Chapter 19: Privacy

Chapter 20: Data protection

Chapter 21: Confidentiality and the law

Chapter 22: Introduction

Chapter 23: Harassment

Chapter 24: Obscenity

Chapter 25: Incitement of racial hatred

Chapter 26: Improper uses of public electronic communications networks

Chapter 27: Contempt of court

Chapter 28: Unfair commercial practices

Chapter 29: Malicious communications

Chapter 21: Confidentiality and the law

Check our Executive Summary and full table of contents here


Steve Kuncewicz
Steve Kuncewicz is a solicitor in the Intellectual Property & Media team at Gateley LLP in Manchester, handling mainly contentious matters for local, national and multinational businesses. Steve specialises in social media and is a leading commentator on the subject, having published his first book, Legal Issues of Web 2.0 and Social Media, in June 2010. He speaks regularly on the subject at national and international conferences and is regarded as one of the leading members of Manchester’s ‘Twitterati’. Steve is described by clients as “bringing tact, discretion and common sense to business dealings”, “a one-off specialist in his field” with “a fairly unique understanding of IP Law [who] in particular…has been able to apply that to the online environment with great ease and foresight” and “a straight talking professional who knows his business as well as anyone.” Steve is a regular media spokesperson and has given interviews to the local and national press on various IP and media-related legal issues to outlets such as BBC Breakfast, BBC Radio 2, Sky News, Granada TV, More4, BBC Radio Manchester, Century FM, Talk 107, CityTalk, Rock Radio, Kerrang Radio and LBC. Steve has appeared in the Law Society Gazette as ‘Lawyer In The News’ and has been featured in the Times, Financial Times, Daily Star, Mirror, Sun, Computer Weekly, Manchester Evening News, Liverpool Echo, Crain’s Manchester Business, PR Week, Insider, EN Magazine, Credit Today, Information World Review, How-Do, Sky Movie News, UK Screen, Financial Director, TSG Life, Music and Copyright and Computer and Videogames. Steve is also heavily involved in business development, developing Web 2.0 and social media strategy, and won a commendation at the 2009 ‘Golden Twit’ awards for best business-to-business use of Twitter. Steve is a board member of Pro-Manchester, Honorary Solicitor to the Manchester Publicity Association, a Council Member of Manchester Law Society and an Ambassador for Forever Manchester.

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