Legal Issues of Corporate Communication in an Online World is the highly anticipated second volume of Steven Kuncewicz's Legal Issues of Web2.0 and Social Media report.
This critical handbook has been extensively revised and updated to include up-to-the-minute case law and guidance on the internal issues of employee e-mail, web and social media use as well as advertising and marketing online.
Anyone who buys this book will gain a comprehensive understanding of how to protect his/her organisation from legal action resulting from the improper use of online communication. Adding Legal Issues of Corporate Communication in an Online World to your armoury of must-have reference books will enable you to:
- Understand the host of legal issues relating to use of online media within your organisation, including:
- Brands, reputation, defamation and libel;
- Copyright, authorship, ownership and duration;
- Privacy, data protection and confidentiality;
- Criminal content - harassment, obsenity, incitement of racial hatred;
- Improper use of public electronic communications networks;
- Content likely to give rise to contempt of court proceedings;
- Unfair commercial practices and malicious communications;
- Interpret long-standing laws in the context of online content/publications;
- Advise management and staff on the legal issues of social media, e-mail and internet use in a business context;
- Understand recent legal developments in areas such as advertising law, that companies may not realise touch them;
- Draft a customised social media usage policy for your organisation; and much more...
Along with real life, practical examples of both previous and current court cases, the report provides vital insight into mishaps that have occurred and how organisations can successfully manage them to avoid legal action and protect their reputation.
This 303 page handbook also features useful appendices including: An example IT and e-mail monitoring policy and an example communications and social media policy.
In an era when news and gossip spread at the speed of light and your organisation's reputation can be destroyed at the click of a mouse, you simply cannot afford to leave such matters to chance.
Chapter 1: The corporate communications landscape – A brave new world
Chapter 2: Social media – Is it that important?
Chapter 3: Opportunities and risks
Chapter 4: E-mail – Instant liability?
Chapter 5: Employee monitoring – The control panel
Chapter 6: Employees and social media
Chapter 7: The Advertising Standards Authority and the CAP Code
Chapter 8: Other issues in advertising law
Chapter 9: Brands and domains
Chapter 10: Unregistered trade marks and ‘passing-off’
Chapter 11: Registered trade marks
Chapter 12: Trade mark enforcement and infringement
Chapter 13: Defamation
Chapter 14: What makes internet libel so difficult to deal with? Practical points
Chapter 15: Introduction to copyright
Chapter 16: Authorship, ownership and duration
Chapter 17: Copyright infringement
Chapter 18: Conclusions – Where next?
Chapter 19: Privacy
Chapter 20: Data protection
Chapter 21: Confidentiality and the law
Chapter 22: Introduction
Chapter 23: Harassment
Chapter 24: Obscenity
Chapter 25: Incitement of racial hatred
Chapter 26: Improper uses of public electronic communications networks
Chapter 27: Contempt of court
Chapter 28: Unfair commercial practices
Chapter 29: Malicious communications
Chapter 21: Confidentiality and the lawCheck our Executive Summary and full table of contents here