Social Media for Lawyers: Twitter, second edition

Essential tips for building influence, winning new clients and getting the most out of Twitter. 

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Details

  • Publication date: April, 2012
  • Pages: 99
  • ISBN: 9781908640314
  • This book will develop SRA competency:

Description

Since publishing the first Social Media for Lawyers: Twitter Edition, back in 2009, Twitter has grown from an estimated ten million Twitter users to over 560 million users worldwide.  

According to a recent survey 85% of law firms are now using social media and networking, with nearly 50% of respondents saying it has helped produce leads for new matters or clients, land new work, increase the number of calls from traditional and new media, and it has increased their lawyer’s recognition.   

Twitter is no longer just a fad, it has firmly implanted itself as a critical tool for lawyers to win business, gain clients and promote themselves – those who don’t will be left behind. In fact, they’re being left behind already.

Thoroughly revised and updated for 2012, Social Media for Lawyers: Twitter 2nd Edition is a concise practical step-by-step guide that will enable you to:

  • Get started on Twitter if you are new to it
  • Make better use of existing Twitter accounts
  • Build your network of influence using Twitter
  • Win potential clients for you/your firm.
  • Avoid wasting hours playing about with Twitter and not really making any progress
  • Not make mistakes – such as breaking the lawyers’ code of ethics

Authored by one of the leading authorities on the use of social media in law firms Adrian Dayton, Social Media for Lawyers: Twitter 2nd Edition covers topics including:

  • Five reasons people refuse to use Twitter
  • Creating a profile and defining ‘personalities’ on Twitter
  • Determining who to follow
  • How to create beneficial conversations
  • Retweet, aka Twitter’s secret weapon
  • Hashtag power – Making sure your conversations are heard
  • Tweet-up – Moving the conversation offline
  • How to use twitter application and mobile tweeting
  • Using Twitter to enhance lead generation
  • Learn to give on Twitter, to gain clients
  • Identify, qualify and engage using Twitter
  • Setting ethics policies for Twitter use
  • Twitter success stories

Social Media for Lawyers: Twitter 2nd Edition is a 'must-read' for all lawyers and other professionals working in law firms. Whether you are just getting started, or are a current Twitter user this report outlines essential tips and tricks to get the most out of Twitter, build influence and win new clients.

Contents

Chapter 1: Five reasons people refuse to use Twitter

Chapter 2: Create a profile with a hook

Chapter 3: Six personalities on Twitter

Chapter 4: Who do I follow?

Chapter 5: @replies and the CB radio – How to create beneficial conversations

Chapter 6: Retweet, aka Twitter’s secret weapon

Chapter 7: Hashtag power – Making sure your conversations are heard

Chapter 8: Tweet-up – Moving the conversation offline

Chapter 9: TweetDeck – How to use the best free application

Chapter 10: Mobile tweeting

Chapter 11: What’s your score? Ranking sites

Chapter 12: Websites redefined – Now in dynamic flavors

Chapter 13: Using Twitter to enhance lead generation

Chapter 14: Learn to give on Twitter, to gain clients

Chapter 15: Identify, qualify and engage using Twitter

Chapter 16: What’s your policy?

Chapter 17: More than just bringing in clients – Twitter success stories

Chapter 18: Is social media here to stay?

Check our Executive Summary and full table of contents here

Authors

Adrian Dayton
Adrian Dayton is an internationally recognized speaker on social media and business development for professionals. He writes a weekly column on social media for the National Law Journal and in addition to this book he is also the writer of LinkedIn & Blogs for Lawyers: Building High Value Relationships in a Digital Age (West 2012). His consulting business Adrian Dayton & Associates has been engaged for the last three years with Global 100 and AmLaw 250 firms, as well as a number of Australian firms, helping them to bring about change in the behavior of their lawyers that will lead to more business. Adrian Dayton graduated from Brigham Young University with a BA in Economics, served a two-year church mission in the deserts of Chile and started his own import company before attending law school. Subsequently joining Jaeckle Fleischmann & Mugel LLP as a corporate attorney, Adrian eventually became a victim of the economic downturn in the beginning of 2009, which led him to write the original edition of this book. Adrian currently lives in Amherst, NY with his wife Natalie and son Taylor.

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