Since publishing the first Social Media for Lawyers: Twitter Edition, back in 2009, Twitter has grown from an estimated ten million Twitter users to over 560 million users worldwide.
According to a recent survey 85% of law firms are now using social media and networking, with nearly 50% of respondents saying it has helped produce leads for new matters or clients, land new work, increase the number of calls from traditional and new media, and it has increased their lawyer’s recognition.
Twitter is no longer just a fad, it has firmly implanted itself as a critical tool for lawyers to win business, gain clients and promote themselves – those who don’t will be left behind. In fact, they’re being left behind already.
Thoroughly revised and updated for 2012, Social Media for Lawyers: Twitter 2nd Edition is a concise practical step-by-step guide that will enable you to:
- Get started on Twitter if you are new to it
- Make better use of existing Twitter accounts
- Build your network of influence using Twitter
- Win potential clients for you/your firm.
- Avoid wasting hours playing about with Twitter and not really making any progress
- Not make mistakes – such as breaking the lawyers’ code of ethics
Authored by one of the leading authorities on the use of social media in law firms Adrian Dayton, Social Media for Lawyers: Twitter 2nd Edition covers topics including:
- Five reasons people refuse to use Twitter
- Creating a profile and defining ‘personalities’ on Twitter
- Determining who to follow
- How to create beneficial conversations
- Retweet, aka Twitter’s secret weapon
- Hashtag power – Making sure your conversations are heard
- Tweet-up – Moving the conversation offline
- How to use twitter application and mobile tweeting
- Using Twitter to enhance lead generation
- Learn to give on Twitter, to gain clients
- Identify, qualify and engage using Twitter
- Setting ethics policies for Twitter use
- Twitter success stories
Social Media for Lawyers: Twitter 2nd Edition is a 'must-read' for all lawyers and other professionals working in law firms. Whether you are just getting started, or are a current Twitter user this report outlines essential tips and tricks to get the most out of Twitter, build influence and win new clients.
Chapter 1: Five reasons people refuse to use Twitter
Chapter 2: Create a profile with a hook
Chapter 3: Six personalities on Twitter
Chapter 4: Who do I follow?
Chapter 5: @replies and the CB radio – How to create beneficial conversations
Chapter 6: Retweet, aka Twitter’s secret weapon
Chapter 7: Hashtag power – Making sure your conversations are heard
Chapter 8: Tweet-up – Moving the conversation offline
Chapter 9: TweetDeck – How to use the best free application
Chapter 10: Mobile tweeting
Chapter 11: What’s your score? Ranking sites
Chapter 12: Websites redefined – Now in dynamic flavors
Chapter 13: Using Twitter to enhance lead generation
Chapter 14: Learn to give on Twitter, to gain clients
Chapter 15: Identify, qualify and engage using Twitter
Chapter 16: What’s your policy?
Chapter 17: More than just bringing in clients – Twitter success stories
Chapter 18: Is social media here to stay?Check our Executive Summary and full table of contents here