The Strategic Law Firm

Capitalise on your firm’s core strengths through the development of a coherent business strategy for success

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If you were to liken your firm to a restaurant, would it be a Rules? A Nobu? A Fat Duck? A Pizza Express? Or a McDonald’s?

All of the above have a successful business strategy based on the needs of their target market. Could you say the same for your firm?

In an increasingly competitive and changing legal market, knowing where and how to compete through the implementation of a clear strategy is crucial to ensure a profitable future for your firm.

Managing Partner’s report – The Strategic Law Firm – will help you analyse your firm’s core strengths and capitalise on them by developing a coherent business strategy for success.

Specifically this report will help you:

  • Identify your strengths and priorities;
  • Understand and implement the key elements of a successful strategy - value proposition, client segments, client relationships, provision of services, revenue, key resources, key activities, cost structure, partners;
  • Visualise, understand, review and tailor your business model;
  • Build the right focus for your firm (industry, client or transaction based);
  • Align your teams and leaders to target the right clients and industries;
  • Understand disruptive models; and more…

The report further sets out the practical details of how a strategy planning day should be organised - before, on, and after the day, including:

  • A series of nine potential exercises ranging across values alignment through to market segmentation and scenario analysis;
  • Specific worked examples of ways to calculate team financial and contribution measures;
  • Capturing the outcomes into one page plans, which can be utilised at firm, team and individual level to drive your ongoing agendas; and
  • Useful examples, checklists and templates for immediate implementation.

This uniquely practical report will help you devise an effective strategic vision for your firm, and provides the tools to ensure that vision is achieved.



Chapter 1: The strategist’s dilemma

Chapter 2: Analysing your current model visually

Chapter 3: Applying the model in the real world

Chapter 4: Building an industry and client focus

Chapter 5: Firm structure and strategy

Chapter 6: Disruptive innovation and new models

Chapter 7: Innovation and the law firm

Chapter 8: Consensus, commitment and implementation

Chapter 9: Before the day

Chapter 10: On the day

Chapter 11: After the day

Check our Executive Summary and full table of contents here


Duncan Hart
Duncan Hart practiced as a barrister and solicitor for over 20 years before becoming the regional managing director of one of Australasia’s largest firms with over 2,000 employees. He became a full-time consultant in 2002. His various consultancies have taken him from Silicon Valley to Shanghai, and his clients include not only law firms, but a wide cross-section of industry groups, including manufacturing, health, education, and IT. Duncan’s first book, The Strategic Law Firm (Ark Group, 2010), argued the case for a more strategic approach to law firm management, and in particular the adoption of the types of strategic planning tools and methodologies that he had seen in operation in many of his clients’ industry sectors. More recently, his background in intellectual property has led him to explore more closely the role of disruptive technologies and business models in various sectors, including law, patent attorney, and other professions. Many of his recent assignments involve the so-called “start-up” sector, and larger more mature industries where clients are seeking to develop innovation-based strategies in fields as diverse as bio-tech and logistics. In all his assignments, Duncan draws from a rich palette of industry and professional experience, and he is committed to the belief that law firms, like any other business, have much to learn from other sectors, particularly in the area of innovation-based strategy. In short, they should be encouraged to experiment to find new, and hopefully better, solutions for both the firm and their clients. Duncan can be contacted via email at

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