By Simon McNidder, CRM Database Consultant, Database First Aid Limited
We hear a lot of worrying things about the GDPR. Admin burden. Extra costs. Law firms won’t be able to market their services, etc.
But if you look at it from the other side of the coin, law firms can use the GDPR to advance their marketing. Or even a good route to starting their email marketing activity.
So how can ‘consent’ improve your marketing more than “legitimate interest”?
Well, if I told you that after doing a similar project in a large law firm to this ‘consent issue’ many years ago before the GDPR was heard about, I ended up halving a mailing list size and tripling the delegate booking numbers…. And that after the ‘consent’ project, average email marketing response rates more than doubled?
So, consent can be a powerful advantage for your firm when email marketing, especially compared to your competitors.
So how do you get there?
Firstly, you need to get consent. If you need to, combine all your lists of contacts & delete any contacts and lists you don’t want anymore. Then ask your contacts if they want to receive marketing communications from you, how they want it, and on what subject.
Then you use the information and knowledge you have gained. And that’s what we’ll be going through at the conference.
You can see Simon speaking about this topical subject at ARK Group’s GDPR for law firms event on 24 April 2018.
Simon McNidder, CRM and email Headache Solver for law firms, Database First Aid Ltd, www.DatabaseFirstAid.com