Competitive Intelligence in the Modern Law FirmBalancing opportunity and risk by leveraging intelligence that informs strategic decision-making - expanding the competitive horizon beyond competing law firm practices
In association with:
8:30AM Registration & Refreshments
9:00AM Introductions Conference Chairperson
9:10AM KEYNOTE ADDRESS
Strategic Foresight for Competitive Intelligence
Rainer Michaeli, Managing Director, Institute for Competitive Intelligence (ICI), Founder, Deutsches Competitive Intelligence Forum, and adjunct lecturer, University of Darmstadt
10:00AM PANEL DISCUSSION
Legal Market Trends and Growth Strategies
Michelle Murray, Chief Marketing Officer, Cahill Gordon & Reindel LLP, Bob Robertson, Head of US Marketing & Business Development, Freshfields Bruckhaus & Deringer LLP, Jocelyn Gould, Senior Business Development Manager, Baker McKenzie, Janet Bennett, JD, National Manager, Business Development, Thomson Reuters
Moderator: Brent Turner, Manager, Peer Monitor, Thomson Reuters
10:45AM Morning Networking Coffee Break
11:15AM CASE STUDY
Peer Identification: A Critical Underpinning of Competitive Intelligence
Madhav Srinivasan, Chief Financial Officer, Hunton Andrews Kurth LLP
11:45AM CASE STUDY
“Better to ask for forgiveness?” Navigating the tricky business of getting your firm to think and act like a business
Roy E. Sexton, Marketing Director, Kerr, Russell and Weber, PLC
12:15PM Networking Luncheon
1:15PM PANEL DISCUSSION
Intelligent Collaboration: How the Library, BD and Marketing All Play an Integrated Role in CI/BI at Large Law
Bernadette DeCelle, Senior Director of Client Development and Marketing, McCarter & English LLP, Jodie Collins, Chief Marketing Officer, Manatt, Phelps & Phillips LLP, Jeffrey Cohan, Director of Libraries & Knowledge Management Services, Fitzpatrick, Cella, Harper & Scinto ;
Moderator: James (Jim) Haggerty, Vice President, LibSource, (a division of LAC Group)
The A(i)-B(i)-C(i) Continuum: How Intelligence Functions within Law Firms Can and Should Support One Another
Mark T. Greene, Ph.D., President, Market Intelligence LLC
2:45PM Afternoon Networking Coffee Break
‘Client’ Intelligence – Using CI for Smart Business Development
Stefanie Marrone, Director Business Development & Marketing, Tarter Krinsky & Drogin LLP AND Christina Fritsch, JD, Founder, ClientsFirst Consulting
4:00PM CASE STUDY
“Context”— Using Knowledge Management Tools to Support Competitive Intelligence Efforts in Your Legal Organization
Jeffrey Cohan, Director of Libraries and Knowledge Management Services, Fitzpatrick, Cella, Harper & Scinto
Q&A/Closing Remarks Conference Chairperson
Today, most law firms have accepted that Competitive Intelligence (CI) is important. But not all firms are able to quantify its importance. CI can be challenging, requiring ongoing investments of time and money. But not all firms currently are able to commit the necessary staff or financial resources. Most importantly, to be effective, CI requires a strategy. Yet many law firms still don't have a plan in place for gathering and utilizing competitive intelligence.
Whether you are a marketing lead, a firm administrator, a business development exec, a practice manager, or perform some other essential business function in support of a law firm, it can be challenging to help partners view the organization as a business.
The reality is that the market has changed, as has demand for legal services—with more work staying in-house, going to alternative providers, or with more firms merging, and companies generally pushing back on legal spend. Hence, law firms need to be more strategic in planning for growth, competing for business, and staying ahead of the curve.
Ark Group’s 12th annual Competitive Intelligence in the Modern Law Firm conference will once again provide an ideal platform for benchmarking, discussion and debate concerning how competitive (and business) intelligence provides the foundation for strategic planning—enhancing the ability to expand relationships with clients, and to make faster and more informed decisions on behalf of the firm (and its clients).
Increasingly, law firms want to position themselves as trusted advisers, viewed by their clients as partners that deliver more than just legal advice. This entails knowing and understanding the clients’ industries, challenges and opportunities—which in turn requires insightful, actionable information that is never obsolete.
Competitive intelligence aims to provide attorneys with exactly what they need and when they need it, enabling them to truly be the most informed and the most strategic.
But what are the best-practices for achieving this know-how?
We hope you will join us—along with your industry peers this September in New York, as we collectively address and discuss what actionable intelligence really means and what it looks like—from current awareness, to in-depth analysis to dashboards and