Competitive Intelligence in the Modern Law FirmBalancing opportunity and risk by leveraging intelligence that informs strategic decision-making expanding the competitive horizon beyond competing law firm practices
In association with:
8:30AM Registration & Networking Breakfast
9:00AM Opening Remarks - Conference Chairperson
Ron Friedmann, Chief Knowledge & Information Officer, LAC Group
9:15AM KEYNOTE ADDRESS
The Rise of Next Generation CI
Marcie Borgal Shunk, President and Founder, The Tilt Institute Inc.
10:00AM CASE STUDY
Strategic Client Intelligence: The Nexus of Technology, Relationships and Industry
Jennifer Papantonio, Chief Client Service Officer, Peckar & Abramson, PC
10:30AM Morning Networking & Coffee Break
Highlighting Opportunities and Raising Flags: Applying a Competitive Intelligence Mindset to Law Firm Due Diligence
Tom Van Der Moere, Chief Financial Officer, Neal, Gerber & Eisenberg
11:45AM CASE STUDY
Real-World AI Applications for Competitive Intelligence
Amy Wisinski, Strategic Research Manager, Winston & Strawn LLP
12:15AM Networking Luncheon
1:15PM PANEL DISCUSSION
Capturing the Attention of Decision Makers
Loubaba Mulcahy, Manager of Competitive Intelligence, Faegre Baker Daniels LLP
Moderator: Ron Friedmann, Chief Knowledge & Information Officer, LAC Group
Who Are my Firm’s Peers and Serious Competitors – Really?
Mark T. Greene, President, Market Intelligence
2:30PM Afternoon Networking & Coffee Break
3:00PM CASE STUDY
Where Should the CI Function Reside within a Law Firm?
Stephanie Dooley, Senior Competitive & Strategic Intelligence Manager, K&L Gates LLP
3:30PM CLOSING DISCUSSION
CI as a Culture Disruptor
Zena Applebaum, Director Customer Insights & Engagement, Thomson Reuters Canada Legal Tax & Accounting
4:00PM Closing Remarks/End of Conference
Law firms are getting serious about the need to be more strategic in planning for growth, competing for business, and staying ahead of the curve. But whether you are a marketing lead, a firm administrator, a business development exec, a practice manager, or perform some other essential business function in support of a law firm, it can be challenging to help partners view the organization as a business.
The collision of forces across the legal sector promises to elevate the need for intelligence – internal and external data – to drive better, more informed decisions. Yet are CI teams in law firms poised to keep up?
The nexus of technology, relationships and industry have transformed the way law firms consume and take advantage of one of their most undervalued resources… data.
Law firm competitive intelligence has moved beyond defining the competitive landscape on the basis of several variables and data sets. Firms are using much more sophisticated means to understanding who their serious competitors are, what they’re selling, what they’re charging and how they are positioning their offerings.
Knowing and understanding your client has moved far beyond the Google search of old and now leverages AI, sophisticated business intelligence platforms and CRM, among other information sources. Firms invested in Strategic Client Intelligence are engaged in a multi-layered approach – leveraging technology, dialogue with clients and an increased understanding of industry verticals – resulting in improved client experience, more robust firm engagement and more deeply institutionalized relationships and revenue development.
Ark Group’s 13th annual Competitive Intelligence in the Modern Law Firm conference will once again provide an ideal platform for benchmarking, discussion and debate concerning how competitive (and business) intelligence provides the foundation for strategic planning—enhancing the ability to expand relationships with clients, and to make faster and more .informed decisions on behalf of the firm (and its clients).
This year’s conference will examine the macro-trends propelling CI into the spotlight and what law firms are doing – or can do – to respond.