The 8 Step Guide to Building a Social Workplace

Develop and implement a successful social business strategy for your organisation.

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  • Publication date: January, 2014
  • Pages: 121
  • ISBN: 9781783581214


Social business has undoubtedly been one of the key trends of the last few years, as social technologies have begun to impact how organisations operate.

According to a report by McKinsey in 2012, ‘While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.’. Also in the McKinsey report:

  • They found that the 4,000 companies they analysed were unlocking between $900 billion and $1.3 trillion in value from enterprise collaboration and social business.
  • by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent
  • More info on this report here

In July 2013, the second annual report from the Deloitte and MIT Sloan Management Review (MIT SMR) was published. Some of the key findings of the report were that:

  • Recognition of the importance of social business is on the rise – 36 per cent of respondents now considered social business to be important (compared with 18 per cent last year).
  • More than 70 per cent of CEOs, CIOs, and CMOs believe that social business is an opportunity to fundamentally change the working dynamics.

Despite social business becoming increasingly popular, success rates are very low.  Gartner research earlier this year suggested a failure rate of around 80 percent

The author contends that the principle reason behind this poor success rate is the failure to think systemically about how to promote social behaviours in the workplace. This has led to organisations attempting to employ social tools whilst at the same time delivering the message to employees that social behaviours are not what they want.

This report aims to help you to overcome that problem.  It will:

  • Provide an overview of the major trends in social business
  • Explore some of the lessons that can be learned from early attempts, and
  • Provide you with 8 levers to create a social workplace.


Chapter 1: Introduction

Chapter 2: Enterprise collaboration and innovation

Chapter 3: Crowdsourcing and crowdfunding

Chapter 4: The peer to peer economy

Chapter 5: The road to social business

Chapter 6: How to measure the effectiveness of social business

Chapter 7: Understanding and managing the risks of social business

Chapter 8: Visualising your social business

Chapter 9: Creating a workplace fit for social

Chapter 10: Working socially

Chapter 11: People, people, people

Chapter 12: The carrots and sticks of social business

Chapter 13: Social business can’t be measured, can it?

Chapter 14: Knowledge is power

Chapter 15: How are decisions made in your organisation?

Check our Executive Summary and full table of contents here


Adi Gaskell
As a word, passion is arguably one of the most over used one in the English language. Nevertheless, as John Hagel and John Seely Brown correctly point out, passion is of fundamental importance to modern work. It provides us with the energy and drive to seek out new information, learn new skills, meet new people, adopt new challenges, and cultivate new connections. Adi’s passion is for social business. His passion is for the transformational ability of open collaboration and innovation to change how organisations operate and deliver tremendous gains to themselves, their employees, and to society. This passion manifests itself in the 1,000 blog posts written by Adi in the past year, on both his own site and the various other industry sites he writes for, chronicling some of the amazing things under way in organisations around the world. It also allows him to advise and assist organisations on making that cultural transition towards a more responsive future. Being a social creature, Adi would love to hear your own stories, and of course any thoughts you may have on this report. He can be found on Twitter or via his website.

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