LinkedIn for Lawyers: Developing a Profile to Grow Your Practice

LinkedIn for Lawyers: Developing a Profile to Grow Your Practice is written for lawyers who want to harness the power of LinkedIn to position themselves and attract more of their ideal clients by creating a stand-out, magnetic LinkedIn profile. It is a step-by-step guide to using LinkedIn to establish yourself as the ‘go to’ expert in your target area of practice.

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Description

Your clients and prospects are on LinkedIn – are you?

If you already have a LinkedIn profile, does it represent you well enough to attract your ideal clients?

With over 380 million members in 200 countries around the world, LinkedIn is the largest online professional networking site in the world. LinkedIn for Lawyers: Developing a Profile to Grow Your Practice is written for lawyers who want to harness the power of LinkedIn to position themselves and attract more of their ideal clients by creating a stand-out, magnetic LinkedIn profile. It is a step-by-step guide to using LinkedIn to establish yourself as the ‘go to’ expert in your target area of practice.

Detailed, practical guidance is provided on every stage, from setting up an account to adding supporting material, the pros and cons of premium accounts, and to how to optimise your profile so you get found by your ideal clients and referrers. It also includes real-life examples of great lawyer LinkedIn profiles so you can see first-hand how others have used LinkedIn to position themselves as legal experts fields.

The book will help lawyers to:

  • Create and manage their LinkedIn profile;
  • Promote themselves and their firm or company;
  • Research potential clients;
  • Build relationships with current clients, increase repeat business, and referrals;
  • Market their expertise and establish credibility; and
  • Raise their profile within target markets.

After reading this book, you will not only understand how to use this popular networking tool better, but you will be able to make tangible improvements to your profile and LinkedIn use.

Contents

Chapter 1: Introduction

Chapter 2: An introduction to LinkedIn

Chapter 3: How to set up a LinkedIn account

Chapter 4: Creating content for your LinkedIn profile

Chapter 5: How to optimise your profile to get found by your ideal client

Chapter 6: Enrich your profi le by adding supporting material

Chapter 7: Putting your best foot forward

Chapter 8: Adding branding to your profile

Chapter 9: Raising your profile

Chapter 10: Raising your profi le globally

Chapter 11: Get comfortable with your account settings

Chapter 12: Common LinkedIn account issues

Chapter 13: Premium accounts – Are they worth it?

Chapter 14: Case studies – Examples of great LinkedIn profiles for lawyers

Chapter 15: Next steps – Growing your business network
 

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Authors

Emily Miller
Emily is the founder of Marshall Walker, an independent LinkedIn training organisation based in London focused on the professional services sector. She is an experienced B2B marketer and has worked in the professional services sector for over 15 years. Emily has an MBA from the London Business School. She helps professional service organisations and professionals learn how to build their brand and develop new client relationships by using LinkedIn effectively.   She has spoken at numerous events and runs a series of LinkedIn training workshops in London and other parts of the UK. She also provides strategic advice to firms wanting to include LinkedIn in their overall marketing and business development activities. Marshall Walker’s clients include Eversheds, Herbert Smith Freehills, Simmons & Simmons, Goddard Perry, Foster Denovo, Sable Group, ReedSmith, and Bristows.
Kirsten Hodgson
Kirsten has 15 years of marketing and business development experience in the legal sector, working in-house and as a consultant. She began in the BD and marketing team for the Finance & Capital Markets Practice at Clifford Chance before moving to New Zealand to take up the position of Marketing Manager for Practice Group Development at Minter Ellison Rudd Watts. In 2004, she set up her own consultancy, Kaleidoscope Marketing, to help professional services firms to retain and grow their existing client base and attract more of their ideal clients.    Over the past five years Kirsten has seen significant results in her own business from engaging via social networks and blogging. She's run several social media workshops throughout New Zealand, Australia and the UK, covering the ways in which professionals can use social media from a business development and marketing perspective, how to get the basics right, and how to leverage these platforms successfully. She's also working with a number of lawyers, firms and other professionals to help them do just that.