''If you’re wondering where to start in the quest for new business, or if you’ve ever questioned your own ability to be a better business developer, this book is for you.'' - Stephen Mayson, Director & Professor of Strategy at Legal Services Institute.
"Sassy, feisty, upbeat, risqué – required reading for all lawyers who want to re-invent themselves. Best of all is the guidance on brand-building, empathising with clients, nurturing relationships, and social networking." - Professor Richard Susskind
“The Naked Lawyer gave me the inspiration and guidance to develop my client base particularly in creating an online presence in the form of LinkedIn and Twitter; which has directly added $500,000-$1,000,000 plus to my book of work over the last 9 months. Jeremy Kennedy, WHS Lawyer & Partner, McCullough Robertson Lawyers
‘’I'd highly recommend this book to any lawyer who is serious about thriving in the new connected world." - Steve Kuncewicz, Intellectual Property, Media & Entertainment Lawyer
Managing Partner in association with The Entrepreneur Lawyer present - the naked lawyer - a complete strategy and skills toolkit for brand, career and business development - providing valuable lessons in how to:
- Create a strategy and mindset for success;
- Devise an effective personal brand;
- Create a niche for yourself;
- Build and leverage your very own referral network;
- Use social media to build your brand; win business and enhance relationships with new and existing clients and referrers;
- Use a range of communication and behaviour techniques;
- Appreciate innovation, commercial savvy, business nous and the seduction of persuasion; and much much more...
Packed with examples, case studies and ‘to do’s’ focusing on 10 key elements (with hundreds of proven successful steps, tips, hints and secrets) this inspirational book will show you how to get more clients, sales, referrals, income, value, growth and success.
The naked lawyer is CPD accredited! "At last - great value CPD that means lawyers will learn something they need to know!" - Stephen Mayson, Legal Services Institute.
Chapter 1: RIP – announcing the ROAR model
Chapter 2: wakey wakey rise and shine
Chapter 3: slowly slowly catch a nichey
Chapter 4: getting under your skin
Chapter 5: raving referral lobsters rule
Chapter 6: social savvy junkie
Chapter 7: nurturing fuzz to get more buzz
Chapter 8: talking dirty to a saint when I’m a pure little devil
Chapter 9: touch, touch and touch me again
Chapter 10: continual stimulation
Chapter 11: yes! yes!! yes!!!
Chapter 12: XXX rated – tomorrow’s lawyer