Outperform the Competition: Business Strategies for the Social Law Firm

This report serves as an essential guide that will help law firm management to understand both the “why” and the “how to” of social business transformation.

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Description

The world's most successful companies deploy social media strategies for good reason; clients are becoming ever more dynamic and unpredictable.
The risks of a modern day law firm’s failure to evolve to stay relevant and competitive are huge; your clients demand a firm that is nimble and responsive to rapid marketplace changes.

How is this achieved?
This essential new report reveals how Social Business can provide your firm with a competitive edge. Written for large law firms, it includes exclusive legal market research, and explores how your firm can deploy tested tools and techniques which have proven success in the corporate arena.

This report shows you how to re-engineer your firm as a social business and form strong connections with clients. It reveals how to create a firm that engages, collaborates, and interacts with clients – both existing, new, and potential – which in turn leads to increased client satisfaction and loyalty.
In depth guidance is provided on topics such as:

  • Understanding the recent trends and successes in the corporate world
  • The arguments for and against applying the concepts and strategies of social business to your firm
  • Strategies to foster internal collaboration and deliver innovative client services

The report also contains detailed case studies demonstrating how cutting edge law firms are applying social business strategies in their everyday business.
If you are responsible for your firm’s strategy, operations or business development, this report is a must read.

Contents

Chapter 1: Introduction – The legal market gets a wake-up call

Chapter 2: Business goes social

Chapter 3: The large law firm as a laggard in the social arena

Chapter 4: Arguments for and against the social firm

Chapter 5: Putting social into practice

Chapter 6: Key elements of a social firm

Chapter 7: Practical advice on building a social firm

Chapter 8: Conclusion

View Executive Summary

Authors

Guy Alvarez
Guy Alvarez is the founder and chief engagement officer at Good2bSocial. Guy has been a leading consultant in the legal industry for more than 15 years, specializing in digital marketing, knowledge management, collaboration, and more recently social media. He has had direct experience working with Fortune 100 companies implementing cutting-edge social business strategies, including Pernod Ricard, KPMG, Practising Law Institute, and Lexis-Nexis. Guy is a graduate of Brooklyn Law School and practiced law in a medium-sized firm for several years. Guy can be reached via email and you can follow him on on Twitter.
Joe Lamport
Joe Lamport is partner and chief communication officer for Good2bSocial. Joe’s legal career began at Cleary Gottlieb where, in the days before email, he worked as an associate. He helped transform the legal publishing business through his role in developing a series of ground-breaking online products from Counsel Connect to Law Journal EXTRA to Law.com. Joe also spent more than five years working in-house for Mercer Park, LP, an investment and advisory firm, and ended up serving as general counsel. Joe can be via email at Good2bSocial. Good2bSocial is a consulting firm that specializes in helping professional services firms reinvent themselves through the use of social enterprise technology. Their mission is to help clients become more nimble and efficient through the adoption of collaborative technologies and business practices.

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