Social Strategies in Action: Driving Business Transformation

Ark Group’s new report Social Strategies in Action: Driving Business Transformation addresses the challenges of implementing a successful social business strategy within an organisation, and provides guidance and best practices on the key factors which are critical for its success.

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Details

  • Publication date: August, 2013
  • Pages: 124
  • ISBN: 9781783580736

Description

Social platforms are changing how organisations are communicating and operating on a global business scale.

However, with recent studies from the likes of Gartner and MIT Sloan Management Review, in conjunction with Deloitte, indicating that the importance and demand for social business is growing, there are still many barriers slowing its progress.

Ark Group’s new report Social Strategies in Action: Driving Business Transformation addresses the challenges of implementing a successful social business strategy within an organisation, and provides guidance and best practices on the key factors which are critical for its success.

This highly practical report is packed with case studies from a variety of global organisations on how social strategies are being utilised to transform various aspects of business, including:

  • Innovation – crowdsourcing ideas from employees
  • Internal communications – increasing staff engagement with new-style newsletters
  • Sharing knowledge – using the social intranet to publish product information and marketing materials, interact with users, and share subject matter experts’ insights through a blog
  • Events management – building and continuing momentum for strategy meetings
  • Project management  – enabling project managers to connect with project team members, facilitating discussions, and sharing updates, meeting minutes, and project documents
  • Sales enablement – connecting the sales team to align sales priorities, connecting the global sales team to serve global clients, and gaining real time market and competitor insights

The case studies in the report provide you with actionable templates which can be adapted and implemented immediately within your organisation.

Contents

Chapter 1: What is social business?

Chapter 2: Making social ‘knowledging’ happen

Chapter 3: The struggle to embrace social business in the workplace

Chapter 4: Critical success factors for a social business strategy

Chapter 5: The future of social business

Check our Executive Summary and full table of contents here

Authors

Dr Bonnie Cheuk
Bonnie is passionate about finding ways to improve knowledge sharing, communication, and collaboration. Currently she is a director with Citigroup, and is recognised as a strategic yet hands-on leader driving the adoption of social business within the Institutional Clients Group. Bonnie started her social business journey with Citigroup in 2010, when she was recruited to be the global head of knowledge and collaboration within Citi’s Transaction Services business. Leading a five person team, Bonnie established the global knowledge sharing and collaboration strategy and implemented two generations of enterprise-wide social business platforms for the business. In mid-2013, she began to introduce social business strategies to other business units, namely Global Markets and Corporate Banking. Before joining Citi, Bonnie was the global head of knowledge and information within ERM, the world’s largest environmental consultancy firm. Within this role, Bonnie managed the intranet and internet team and was responsible for internal communication, social media, and external communication. She helped ERM win numerous awards, e.g. the Environmental Business Journal Award for Organisational Innovation (2008), and Nielsen’s Top 10 Best Intranet Award (2009). Bonnie received her PhD in information science in 1999. During her PhD research period, she started to apply Dervin’s Sense-Making Methodology to study how engineers, auditors, and architects seek information and experts at work. Bonnie continues to use Sense-Making Methodology to inform her practice. She has taken on senior information and knowledge management roles in the British Council (London), Improvement Service for the Scottish Government (Edinburgh), and Arthur Andersen Business Consulting (San Francisco and Singapore). Originally from Hong Kong, Bonnie is married and lives with her husband and daughter in London.Bonnie learns from reflecting on what she has done and writing down her experience. Her work has been published in international journals and she speaks frequently at conferences and universities. Bonnie can be contacted via her blog, twitter, LinkedIn and email.