Strategic Internal Communication: Boosting Corporate Culture, Productivity and Profitability

Deliver communications that foster a productive, engaged and profitable workforce.

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  • Publication date: August, 2012
  • Pages: 127
  • ISBN: 9781908640499


Companies that are highly effective at communications are 1.7 times more likely to outperform their peers. Fact! (Towers Watson) 

Not only does effective communication increase employee engagement, it encourages organisational collaboration which in turn improves productivity and drives greater profitability. 

Ark Group’s new Strategic Internal Communications report draws on up-to-the-minute original research from leading global organisations and experts in the field!

It examines the barriers to effective communication and provides best practice tools, tips and guidance to help you deliver communications that foster a productive, engaged and profitable workforce. Specifically, this report demonstrates how to:      

  • Maximise the impact of your message;
  • Deliver effective leadership communication;
  • Manage communication with virtual international teams;
  • Enable the process of collaboration with technology;
  • Manage and improve cross-cultural communication;
  • Successfully communicate during change projects;
  • Boost productivity with effective employee engagement activities; and
  • Understand the cost of getting communications wrong.

Along with insightful commentary, tips and tools from respected industry experts you will find useful case studies and examples from organisations such as Ernst & Young, Mercedes-Benz, Deloitte, The Salvation Army, WestJet and more…

They highlight where organisations are currently making communications work and how to successfully tackle areas that need improvement.

Deliver improved efficiency and financial returns for your organisation.


Chapter 1:  Effective organisational communications

Chapter 2:  Recognising distortion

Chapter 3:  Leadership and the corporate compass for communication

Chapter 4:  Communication to support process improvement

Chapter 5:  Communication across cultures and organisations

Chapter 6:  Technology – Enabling the process of collaboration

Chapter 7:  Where people want to work and why

Chapter 8:  The cost of getting communications wrong

Chapter 9:  Making e-mail an effective tool

Chapter 10: Telephone and etiquette – Old fashioned but still effective

Chapter 11: Managing the internal conversation

Chapter 12: Creating effective internal communications

Chapter 13: Communicating change in business improvement projects

Chapter 14: Internal alignment to brand matters

Chapter 15: Vision and values

Chapter 16: Organisation Communications Survey

Case study 1: Government Employees Superannuation Board (GESB) – Instilling pride in a workplace of unsatisfied people.

Case study 2: ISA Group – Building trust in leadership after an organisational demerger

Case study 3: WestJet – Empowering employees through an award winning corporate culture

Case study 4: The Salvation Army – ‘One Mission’ – knowledge sharing and collaboration to deliver one integrated mission plan

Case study 5: Brand One Group – Aligning internal and external communications

Check our Executive Summary and full table of contents here


Leanne Mills
Leanne Mills is a writer, trainer and communication specialist with 25 years’ experience working in Europe, the Middle East, Asia and Australia in global financial services organisations. As a professional business writer, Leanne creates investment communication, technical content and tender submissions for professional and financial services organisations, government agencies and SMEs in the health, engineering, construction and resources industries. In 2008, Leanne created Writeability, a virtual copywriting and communications agency that provides a global network of copywriters to support clients’ internal and external communication needs. Leanne can be contacted through her website.
Shirley Anne Fortina
Shirley Anne Fortina is the principal of The POD Consultancy, a business that focuses on people, opportunities and development. She is a facilitator, trainer, business development coach and speaker. With a career spanning over 23 years, Shirley Anne’s background is predominantly in the banking and finance sectors and for the past five and a half years within professional services. Shirley Anne has developed a valuable understanding of the different drivers and challenges facing numerous organisations across a broad section of industries, sectors and countries (South Africa, the UK and Australia). In 2009 Shirley Anne developed the successful BrandYOU, a personal programme which helps individuals build confidence, effective communication and improve performance. Shirley Anne can be contacted through her website.

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